I just finished reading Permission Marketing by Seth Godin. I enjoyed the book and his point of view on marketing strategies. There is a clear distinction between interruption marketing and permission marketing. However, permission marketing cannot succeed without interruption marketing.
Permission marketing sometimes uses interruption marketing. At Aycron, we have not worked with interruption marketing. But we have worked with some concepts of permission marketing, without even knowing it.
I like that the book doesn’t talk about marketing in general/in theory. I like that it gives real life examples and steps that companies can follow to work on their permission marketing strategies. I hope to apply these steps soon.
Two more things I like about the book:
It doesn’t talk about marketing as if it were an event. It talks about permission marketing as a process with different stages.
It talks about the different levels of permission you can have with a client.
If you are interested in business development, you should read this book.
permission marketing, book review
I just finished reading Permission Marketing by Seth Godin. I enjoyed the book and his point of view on marketing strategies. There is a clear distinction between interruption marketing and permission marketing. However, permission marketing cannot succeed without interruption marketing.
Permission marketing sometimes uses interruption marketing. At Aycron, we have not worked with interruption marketing. But we have worked with some concepts of permission marketing, without even knowing it.
I like that the book doesn’t talk about marketing in general/in theory. I like that it gives real life examples and steps that companies can follow to work on their permission marketing strategies. I hope to apply these steps soon.
Two more things I like about the book:
If you are interested in business development, you should read this book.